A good marketing strategy, coupled with a clear plan for execution can be a game-changer. I will draw on years of expertise to develop a strategy and plan that will achieve results for your business.
Using my proven method, I will quickly gain an understanding of your business and objectives, and use this knowledge to create effective recommendations and deliver against your objectives.
A good marketing strategy should define the areas to focus on in order to achieve success, usually focusing on a longer time period. It should connect your commercial (or other) objectives with the approach you will take to attract and retain customers. A Marketing Plan includes details of that approach, including specific actions you will take in the immediate and near future. They provide a solid foundation on which to base decisions and investments.
Your marketing strategy defines the overall approach you
will take to engage customers and achieve your goals. It starts with your brand and commercial objectives, then focuses on key areas such as market and competitor
research, your value proposition, target customer profiles, budgets, and key
performance indicators that you will use to measure results. This can be combined with a Marketing Plan.
A marketing plan includes the specific actions and steps you
will take to achieve the objectives laid out in your marketing strategy. I can build you a marketing plan that includes effective tactics to achieve your goals. It may include established channels with a proven track record, as well as a test and learn approach. It will include KPIs and how to measure results. The plan can be tailored around a product or service launch, or designed
for ongoing execution.
For a start-up or small business, time and budgets are usually limited and you need a simple plan that allows you to test and learn quickly. Then you can scale the activities that deliver results. I will help you get started, then help monitor and analyse performance to keep you on the right track.
For businesses or organisations with tight deadlines and limited budgets. Using my proven method I will create an outline marketing plan that includes the core elements of a marketing strategy and next steps for execution. This can be run as a workshop, or I can create it using your input and some market research.
Each of the components below can help drive your marketing performance, customer satisfaction and income. You can dive into any of these specialist services.
The customer should be at the heart of everything
you do. These three steps help to identify your most valuable customers and shape
how you communicate your value proposition to meet their needs.
This is a description of the product or services that you offer to customers, focused on the benefits and value you provide.
Brand positioning defines how you want your customers to think and feel about your brand, including the benefits you offer and why you are better than competitors. Positioning can also be developed for products and services.
Getting customers’ attention is key and your content
and messaging must be crafted to get the response that you need from your
customers. It must be clear, relevant and interesting.
This is a step-by-step plan for launching a new
company, brand, product or service. Actions will be planned against a timeline
leading to a launch date, and key performance indicators (KPIs) should be defined
for each stage.
Ensure you have a plan for each stage of the customer journey to maximise effectiveness of your marketing investment. Drive conversion from prospect, to customer, to loyal advocate.
Identifying the people and budgets you need to achieve your goals is critical to maximising efficiency and effectiveness. Make sure you consider the different skills sets, technology and tools available.
Culture is key! No business should rely on processes and structures for success, but smart ways of working can save time and money and help support your team and culture to thrive.
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